Men's Technical Staff

Flower City Union & Salt City Union Coaches

Jordan Sullivan | Flower City & Salt City Union Head Coach

A native of London, United Kingdom, Jordan Sullivan has dedicated his entire life to coaching and playing soccer since 2007.

At the age of 16, he was the youngest coach in his class to receive a UEFA B Diploma (FA 1 & 2) and at 20 years old completed FA Level 3 coaching badge–one of the highest levels of coaching education in Europe. While in England, Jordan worked his way up from Assistant Coach to Head Coach for Queens Park Rangers Academy.

Growing up in one of the top soccer capitals in the world, Jordan spent years playing in the Southern League Premier Division and even competed in the FA Cup (the oldest national football competition in the world) during his 5 years at Hayes and Yeading United F.C.

In 2017, Jordan moved to the United States to pursue the “American Dream” where he started off coaching for Global Premier Soccer and Rochester Futbol Club. He was then offered an opportunity to play college soccer while earning two full-ride scholarships at Monroe Community College and Roberts Wesleyan where he received a bachelor's degree in Business and Sports Management. Upon graduation, Jordan played for the Rochester Lancers indoor and outdoor men’s team, and briefly for Flower City Union before becoming an assistant coach.

Recently, he founded the Rochester Lancers Men’s UPSL team where he is the head coach, and also works on soliciting corporate sponsorships, developing marketing materials and program budgets.

Jordan currently resides in Rochester, NY where he met his wife, whose name is also Jordynn (Barnhart) Sullivan. He is living his dream life and gives all credit to his father, Brian Sullivan, who told him at a young age to follow his dreams and find a career that he loves.

Nelson Cupello | Flower City & Salt City Union Assistant Coach

Cupello is a former Brazilian soccer defender and current collegiate soccer coach. He played five seasons in the North American Soccer League and three in the American Soccer League. The Rochester Lancers of the North American Soccer League drafted Cupello in 1975. He went on to play five seasons with the Lancers. In 1981, Cupello joined the expansion Rochester Flash of the American Soccer League. He retired from playing professionally in 1983.

Cupello began coaching in 1978 when he became an assistant coach with the Monroe Community College men’s soccer team. He held that position through the 1984 season, but with his retirement from playing professionally, he moved full-time into coaching. In 1985, SUNY Fredonia hired Cupello as its head coach. In his five seasons with Fredonia, he took the team to the NCAA tournament four times, twice losing in the semifinals. In 1990, he returned to Monroe where he became the school’s head coach. He is a 12-time Region III Coach of the Year and three-time Northeast District Coach of the Year, taking the Tribunes to the Regional title in 1995, 2002, 2004, 2006, 2007, 2009, 2010, 2011, and 2012. His overall record at MCC currently stands at 303-101-27.

In 2012, Cupello led the Tribunes to an 18-1-1 record, and a third-place finish at the NJCAA Division I National Tournament. On January 18, 2013, Cupello was named the NSCAA National Coach of the Year.

Marcelo Moreira | Flower City & Salt City Union Goalkeeper Coach

A native of São Paulo, Brazil, in addition to his duties with Flower City Union, Moreira serves as a goalkeeper coach for the WNY Flash Academy, Monroe Community College Mens and Womens soccer teams and Nazareth College men’s soccer program. Marcelo also runs More Keepers, his own Goalkeeper program where he trains keepers of all ages throughout WNY.

Moreira was also the goalkeeper coach for the WNY Flash professional team (2016).

As a player, Moreira grew up playing in the youth development programs of some the best clubs in Brazil, including Corinthians, before turning pro at the age of 18. He would spend ten years competing for Palmeiras, Série A, before spending five years as the team captain of Juventus (Brazil), where he helped lead the club’s promotion to Série A. Moreira is listed as a Juventus Hero with the club and earned more than 100 appearances.

He also spent time competing in Brazil’s Série A for Londrina and São Caetano.

In 2013, Moreira moved to the United States, where he continued his soccer career as an indoor player; competing for the Syracuse Silver Knights, St. Louis Ambush, Utica City FC, and Rochester Lancers.

Throughout his professional playing career, Moreira had the opportunity to play with Roberto Carlos, Rivaldo, Cafu, and Marcos. He was also able to spend time under the direction of Luis Felipe Scolari, who won a World Cup as the coach of Brazil in 2002.

In addition to holding a USSF National “E” License and USSF Advanced National Goalkeeper License, Moreira has an associate’s degree in Sports Management from the University of São Marcos in Brazil.

Moreira and his wife, Kayla, currently reside in Rochester, N.Y. with their five children – Igor, Pedro, Jilliana, Thiago and Gabriella.

Flower City 1872 Coaches

Adam Schwartz | Flower City 1872 Head Coach

Flower City 1872 have signed Adam Schwartz to be the team’s head coach for the upcoming 2023 season. He has coached at a variety of levels including youth soccer, within the Olympic Development Program (ODP), high school soccer, at the college level and professionally. Schwartz holds a USSF National “B” License and USSF National Youth License, along with possessing multiple other soccer credentials. Previously, he coached the Rochester Lady Lancers in the United Womens Soccer league. While coaching the girl's team at the Aquinas Insttitute, in 2017 he earned the honor of NY State Coach of the Year (Class B) as he led his team to a state championship during his first season at Aquinas. In 2011, Schwartz was
the head coach of the Rochester Ravens, which was a women’s professional/amateur team that competed in the W-League.

Schwartz coached several New York State West Olympic Development soccer teams from 2002 - 2009. Among his achievements included being named as the New York State West Olympic Development Coach of the Year in 2004. As a coach in the Olympic Development Program, he organized and planned training sessions for some of the most elite soccer players in Western New York. Schwartz earned his Bachelor of Science degree in Elementary Education from Alfred University in 1992, and he went on to earn his Master of Science degree in Elementary Education from Nazareth College of Rochester in 1998. In 2007, he earned his Certificate of Advanced Studies in Educational Leadership from SUNY Oswego. Schwartz taught fifth and second grades for several years, along with being an assistant principal in the Canandaigua City School District.

Schwartz went on to become an Advanced Credentialed Alcoholism and Substance Abuse Counselor (Advanced CASAC) through OASAS. Moreover, he gained the distinction of becoming a certified member of the International Certification and Reciprocity Consortium. Currently, Schwartz works full time as chemical dependency therapist at Huther Doyle, which is an outpatient facility in Rochester, NY

Flower City Union

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